Is Barney’s core competencies analysis still valid today?

Barney’s core competencies analysis focuses on the internal resources of businesses to sustain their competitive advantage and evaluates whether these resources are rare, valuable, inimitable and unchangeable. This analysis is generally valid today, but may need to be updated in some respects due to the changing dynamics of the business environment.

Valuable Resources and Competencies: As Barney emphasizes, the valuable resources and competencies that businesses have can enable them to gain competitive advantage. Today, valuable resources such as technology, brand value and customer relations are of critical importance for businesses.

Rarity: Barney’s analysis states that resources must be rare and unique for competitive advantage to be sustainable. While these features are difficult to provide today, they may still be viable for some businesses.

Imitability and Unchangeability: The fact that the resources owned by businesses cannot be imitated or changed by competitors can strengthen their competitive advantage. Elements such as intellectual property rights, original processes and brand power are especially important in this respect.

However, due to the rapid change in business environment and technology today, some additional clarifications and updates may be required:

Digital Competencies: Digital competencies are critical for businesses today. Developing competencies in areas such as artificial intelligence, big data analytics and digital marketing is important to gain competitive advantage.

Flexibility and Adaptation Competencies: The ability to quickly adapt to changing market conditions is critical for businesses today. Flexibility and adaptation competencies enable businesses to be successful in a rapidly changing competitive environment.

Sustainability and Environmental Competencies: Sustainability, environmental awareness and social responsibility are becoming increasingly important for businesses. Therefore, competencies that focus on environmentally and socially sustainable practices can also provide a competitive advantage.

As a result, Barney’s core competencies analysis is still relevant today, but businesses may need to be updated in certain areas to adapt to the changing business environment. Digital competencies, flexibility and adaptation competencies, sustainability and environmental competencies are areas that provide significant competitive advantage for businesses today.

Are Porter’s competitive advantage strategies still valid today?

Porter’s competitive advantage strategies are often considered core business strategies and are still valid for many businesses. However, today’s business environment and market dynamics may change or limit the effectiveness of some aspects of these strategies. Here is an evaluation on this subject:

Cost Leadership: Porter’s cost leadership strategy aims to offer more competitive prices than competitors by keeping costs low. This strategy is still valid but has become more challenging for businesses due to the increasing complexity of costs and constant technological advances. It is necessary to constantly invest in innovative and efficient methods for high-quality, low-cost production.

Differentiation: Porter’s differentiation strategy aims to add value to customers by offering unique products and services. This strategy is still valid, but customer preferences and expectations are constantly changing. Today, customers pay attention not only to the features of products, but also to brand values, sustainability practices and customer experience.

Focus: Porter’s focus strategy aims to focus on a specific market segment or geographic region and achieve cost leadership or differentiation in that area. This strategy is also valid, but it is important to adapt to changing demand and competitive conditions in the focused segment or region.

Today, new competitive advantage strategies may include:

Technological Innovation: The use of innovative technology can provide a competitive advantage in developing products and services and optimizing business processes.

Sustainability and Environmental Awareness: Strategies focused on environmental sustainability can be attractive to environmentally conscious consumers and provide cost savings.

Flexibility and Rapid Adaptation: The ability to adapt to rapidly changing market conditions is critical to achieving competitive advantage. Flexibility and rapid adaptation enable businesses to respond faster to customer demands.

Data-Driven Decisions: Data-driven insights obtained through the use of technologies such as big data analytics and artificial intelligence can provide competitive advantage by supporting strategic decision-making processes.

As a result, although Porter’s core competitive advantage strategies are still important today, businesses may need to demonstrate flexibility and adopt new strategic approaches to adapt to changing market conditions and customer expectations.

EXAMINATION OF ORGANIZATIONAL EMOTIONAL MEMORY AND RELATIONSHIP ORIENTED LEADERSHIP’S EFFECTS ON ORGANIZATIONAL INNOVATIVENESS IN ENERGY COMPANIES

Relationship-oriented leadership in organizations is an important factor for employees to have an egalitarian approach, to be solution and communication- oriented in their problems, to adopt positive feelings towards their organizations and to show creative activities in fulfilling their responsibilities towards their organizations. Relationship-oriented leaders can increase their innovative activities by sharing their power with their employees. However, with the sharing of this power, the sense of responsibility of the employees can also increase. For this reason, it is necessary to pay attention to the fact that this increased responsibility is to increase the creative and innovative activities of the employees. In other words, it is necessary for employees to expand their areas of responsibility where they can better use their knowledge related to their areas of expertise, or to have areas where they can fulfill their responsibilities. However, the knowledge of the employees who make up the organization is very important for organizational emotional memory. Thanks to the sharing of the knowledge of the organization from the past among the employees, it should be possible to carry out innovative activities for the future. In this context, organizational innovation must be sustainable in order for organizations to be successful against their competitors in an intense competitive environment. If organizational innovation cannot be realized, the life of the organization will be short in the sector it is in. In other words, due to the inability to realize innovation, the organization will have to gradually shrink and then end its activities. In this context, the research was conducted by collecting data from experts working in energy companies that make renewable energy investments in Istanbul. Looking at the results of the analysis, it is supported by the hypotheses that relationship oriented leadership and organizational emotional memory have a positive effect on organizational innovativeness. Since the data in the research were collected from energy companies investing in the field of renewable energy, whose headquarters are located in Istanbul, it should be evaluated by considering this limited situation in future research.

examination_of_organizational_emotionalİndir

EXAMINATION OF THE EFFECTS OF TASK ORIENTED LEADERSHIP, ORGANIZATIONAL EMOTIONAL MEMORY AND CORPORATE EMOTIONAL MEMORY ON ORGANIZATIONAL COMMITMENT IN BANKS

Task-oriented leadership has a significant impact on whether employees in organizations fulfill their duties as desired by the top management. The task-oriented leader plays an important role in the fulfillment of the tasks assigned to the employees, thanks to the communication and interaction he establishes with the employees. With this relationship that task-oriented leadership has established with employees, it can be thought that both organizational emotional memory and corporate emotional memory will be positively affected. While corporate emotional memory is the transfer of the memory that has been formed within the company independently of the individuals with the effect of institutionalization, organizational emotional memory is accepted as the memory transferred by the individuals forming the organization with their own knowledge. Therefore, the effect of the taskoriented leader in the formation of organizational and corporate emotional memory, thanks to the transfer of memory in the management of the company independently from the individuals and the interaction of the individuals forming the organization with each other, is tested with hypotheses in the research. At the same time, the development of institutionalism and organizational environment can create commitment to the organization in employees. For this reason, the effects on organizational commitment are also examined in the research. In the research, data were collected from experts who have been working in banks with their headquarters in Istanbul for at least 10 years, and analyzes were made. Looking at the results of the analysis, it was supported by the hypotheses that the task oriented leadership, the organizational emotional memory and the corporate emotional memory have positive effects on the organizational commitment. Considering the limited situation of the research, it is suggested that since the data were collected from experts who have been working for at least 10 years from banks with their headquarters in Istanbul, this limited situation should be evaluated in future research.

examination_of_the_effects_of_task_orienİndir

Examining the Effect of Ethical Work Environment and Leadership Styles on Employees’Career Satisfaction in Organizations

Human resources policies continue as a concept that constantly renews and improves itself. Training and personal development opportunities are provided both to increase the performance of employees as a result of the competitive environment and the expectation that the performance criteria (a determiner of the motivation of employees) is realized. When employee satisfaction starts to decrease in organizations, the intention to leave in organizations starts to increase. In terms of human resources policies, these development opportunities are aimed at keeping challenges to a minimum. And, as a result, the performance of the companies increases based on the leadership roles of the senior managers, in addition to the human resources policies implemented. The leadership style and human resources policies of the managers shape the future of the organization. As a result of the research, we better understand how important leadership and a desirable working environment is for organizations. Thanks to the studies conducted in these areas, it is important that senior managers set an example for the decisions they make and contribute to shaping their leadership roles. In this context, we aim to examine the career satisfaction levels of white-collar employees working in the furniture industry against their leadership styles in an ethical working environment. The data obtained from the research were collected from the furniture producing companies in the marmara region where 388 white-collar employees were surveyed in 2019. Data were analyzed using IBM SPSS 25 and AMOS programs. Firstly, factor analysis and reliability analysis were performed for the validity of the scales representing the variables. Correlation analysis was used to analyze the relationships between variables and regression analysis was used to test hypotheses. The Sobel test was used to analyze the mediation effect. As a result of the research and as stated by the analysis, the change of leader members and transparent leadership have positive effects, but visionary leadership has no positive effect.

examining-the-effect-of-ethical-work-environmentİndir

Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector

Abstract

Objective. Explorer the relationship between strategic orientation, Porter’s generic competitive strategy, innovative capacity of firm, and products technical performance in the Turkish ICT —Information and Communication Technology— sector. Methodology.This study employed a quantitative research design in which 573 questionnaires applied to people who work in various ICT companies located in Turkey. The research data were examined using mediation effect and path analysis techniques. SmartPLS version 3.2 was used for the abovementioned analyses. Results. The findings revealed a positive and significant correlation between strategic orientation with the innovative capacity of firms and the products technical performance. The results also indicate that Porter’s generic competitive strategies play a mediating role in the relationships between strategic orientation, innovative capacity of firms, and products technical performance. Conclusions. The importance of integrating strategic orientation and competitive strategies in order to innovative capacity of firms or products technical performance is concluded, particularly in ICT companies.

art.01.analysisofinnovationandperfor.ready1_İndir

Knowledge Management Strategy as the Key Factor for Turkish Firms’ Innovation in the Digital Era

The digital era is characterized by technological advancements that enhance the speed and breadth of information and knowledge turnover in businesses, markets, the economy, and society. The success of businesses in the digital era depends heavily on their access to sufficient knowledge and information about changes in the market and business environment. The main objective of this research is to investigate the impact of organizational knowledge management strategies on firms’ innovation and absorptive capacities. Using data from 507 employees working in R&D departments of companies that produce white goods, this study aims to test the mediating role of absorptive and innovation capacities in the relationship between knowledge management strategy and firm’s product innovation performance. Our results from Turkey confirmed the positive impact of organizational knowledge management strategy on firm’s absorptive and innovation capacities, which in turn improves the firm’s product innovation performance.

knowledge_management_strategy_as_the_key_factor_for_turkish_firms_innovation_in_the_digital_era1İndir

Examination of The Effects of Partnership Capabilities and Entrepreneurship Orientation on Innovation Performance and Export Performance

For the research, data were collected from senior managers working in jointly established export-oriented ventures. The reason for choosing these initiatives is to examine whether partnership capabilities and entrepreneurial orientations’ effects on export performance and innovation performance are successful in ventures established with export-oriented partnerships. Since the research is conducted in organizational areas where export-oriented enterprises are concentrated, it is an innovative study, and at the same time, the sample group of the research consists of ventures established in partnership. Data were collected from 601 senior employees for modeling and testing, and the lists registered with technoparks, entrepreneur associations, and entrepreneur foundations in Istanbul/Turkey were used. SmartPLS 3.3.5 was used for analysis. As a result of the data analysis in the research, it can be explained that both partnership abilities and entrepreneurial orientations positively affect export and innovation performances. These results show how important talents are in export-oriented ventures established in partnership. When the limitations of the research are evaluated, it will not be correct to generalize the research results since the data obtained from the enterprises registered to technoparks, entrepreneur associations, and entrepreneurial foundations operating in Istanbul represent a specific region. For this reason, it is recommended that the results obtained in this study should be evaluated only according to the sample group, and this situation should be taken into account in future studies.

10.24988-ije.1147271-2552273İndir

ANALYSIS OF THE FINANCE AND MARKET PERFORMANCES OF THE COMPANIES IN THE RETAIL SECTOR WITH THE EFFECTS OF SUPPLIER ORIENTATION AND STRATEGIC ORIENTATION IN TERMS OF MARKET TURBULENCE

Supplier orientation can be expressed as the management of supplier relations in order for organizations to continue their activities. It is very important to manage the supplier orientation correctly, especially for businesses that have supplier dependence on products/services. Market turbulence, on the other hand, considering today’s industry conditions, market turbulence is quite high in many sectors. As a result of this situation, businesses that direct customer preferences or adapt can survive. Along with supplier orientation and market turbulence, the importance of strategic orientation emerges. Strategic orientation can be defined as the principles and orientations that lie behind and guide the strategic moves that companies make or will make in order to survive, achieve sustainable competitive advantage and superior success. In this case, businesses need to act by giving importance to these three variables in market conditions where competition is intense. In this context, in the research, companies operating in the retail sector; It is aimed to determine the effects of the market turbulence mediating variable effect of supplier orientation and strategic orientation, and the relationships between financial performance and market performance. The reason for choosing the retail sector is that it is necessary to carry out continuous supply activities, customer demands are constantly changing, market fluctuations are frequently experienced and intense competition activities take place in this sector. Within the scope of the purpose of the research, a questionnaire research was conducted with 473 employees. The data obtained using the IBM SPSS 23 Program were analyzed. Considering the results of the analysis, it is supported by hypotheses that supplier orientation, strategic orientation and market turbulence have positive effects on finance and market performance. However, it has been determined that while strategic orientation has an effect on financial performance as a mediating variable, it has no effect on market performance.

blackseacongressproceedingİndir

EXAMINATION OF THE EFFECTS OF IS STRATEGIST ROLE LEADERSHIP AND BUSINESS STRATEGY’S ROLE ON LEARNING ORIENTATION AND ORGANIZATIONAL GROUP CULTURE IN INFORMATION TECHNOLOGY COMPANIES

Business strategies can affect the organization as a whole in a positive way by ensuring that the role creates a good balance in the internal and external environment of the organizations. For this reason, information technology (IT) department managers (CIO), who are actively involved in the role of business strategies, have important contributions to both the business value of the information system and the effectiveness of individuals in the organization in the institutional sense. On the other hand, information systems (IS) strategic leadership is also very important in terms of organizational group culture. IS strategic leadership has an active role in achieving successful corporate results by fully fulfilling the vision of the organization. For this, the effective role of IS strategic leadership in the business activities of the CIO is of remarkable importance for the success of the organization against its competitors. Learning orientation is known as an organizational value that enables the formation of information processing behaviors by producing information. Learning orientation is important in increasing the internal and external change rate of the organization and ensuring that the organizational group culture is effective and positively affected. In this context, the research was conducted by collecting questionnaires from employees of information technology companies registered and traded in Borsa Istanbul. The analysis of the data collected from 417 employees was made using the SmartPLS 4 package program. Structural equation modeling (SEM) was preferred as the analysis method. Considering the results of the analysis, it is supported by the hypotheses that the information system strategic role leadership and business strategy role have a positive effect on learning orientation and organizational group culture, while learning orientation has both an independent and mediator variable effect. It is not possible to evaluate the results for all sectors, as the data in the research were collected from information technology companies. For this reason, it is recommended to contribute to the literature by making comparative analyzes with different sectors by considering the sample size in future studies.

blackseacongressproceeding-1İndir